In April 2014, the PPS Group appointed a social media executive to define and implement a digital strategy aimed at optimising on digital opportunities and minimising threats.
The holistic approach and strategy to align the corporate and digital objectives to support the organisation’s objectives gathered momentum in 2015.
PPS’ digital strategy is aimed at enhancing the service experience for members and advisers, to optimise engagement with clients and to increase brand awareness.
The focus to develop the social media communities and to increase engagement with members paid off. Facebook followers increased from 6 000 to 12 000 and the number of followers on LinkedIn saw phenomenal growth.
A new website and a mobile app for members will be launched in the 2nd quarter of 2016.
Social media and broader digital are constantly changing and developing. The objective is to continue to seek opportunities to continuously improve our products and services offerings to members and financial advisers.